Marketing from Both Sides of the Brain

Whether you think with a head or your heart, your success, as a park and recreation professional depends upon your ability to understand what drives those around you from political decision-makers to citizen activists. Learn techniques to “sell” your programs, parks, budget requirements or ideas to anyone – no matter how rational or radical their thinking may be.

 

Needs Assessment:

Duration: 1.25 hours

Learning Outcomes:

You will learn:

•     Five simple steps to developing an effective communications plan
•     How to overcome common objections such as “Put it in writing,” “It’s not in the budget,” and “Not in my back yard.”
•     How to use statistics and facts to quickly grab the attention of any audience.
•     Simple ways to turn mundane information into eye-catching graphics.
•     Where to instantly find most of the information you need to support your idea or project

Session Format: Lecture, small group discussion, audience participatio

Target Audience: All

CEU Session: Yes

Proposed Chair:

Speaker: Jodi Rudick

Equipment: VCR/TV, Flip Chart, LCD Projector