Marketing for Non-Marketers

No experience necessary for this session! Come learn simple marketing ideas for non-marketers. You will leave with great ideas You will leave with great ideas to promote your programs, facilities and events.

Needs Assessment:

Duration: 1 to 6 hours

Learning Outcomes:

You will learn:

•     How to target market your community using basic marketing tools.
•     How to create BAM! (Benefits Activated Marketing) within your programs, programs and write-ups
•     Tips to help front-line staff better promote agency benefits.
•     Ideas to generate greater customer loyalty and participation
•     The most important steps to creating a marketing strategy that works to attract more customers, volunteers and revenue to your agency and programs.

Session Format: Lecture, small group discussion, audience participation

Target Audience: All

CEU Session: Yes

Proposed Chair:

Speaker: Jodi Rudick

Equipment: VCR/TV, Flip Chart, LCD Projector