Mosaic Marketing How to Attract NEW, DIVERSE Customers to your Camps, Programs, Facilities and Events

Your campers, parents, customers and donors may seem happy; your programs are good; your camps and facilities are well maintained. But, are you doing everything you can to attract an ONGOING pool of new clients? What can you do to reach new, even hard-to-reach audiences ranging from ethnic minorities, “too-cool” teens, active older adults, sedentary families or isolated seniors?

Duration: 1 to 3 hours

Learning Outcomes - You will learn:

• How to speak the marketing language of ethnically diverse audiences
• Where to go to find new customers who will never read your brochure
• Ways to incorporate “KidSpeak” and “TeenTalk” into promotional materials
• The world’s easiest way to quickly increase participation
• What seniors need to know when making a buying decision

Session Format: Lecture, small group discussion, audience participation

Speaker: Jodi Rudick