How to Promote Your New (or Renovated) Facility
Now you’ve built it? Will they come? For years you’ve planned, designed, redesigned and created what you home will be the greatest facility you community has ever seen. Whether your opening day is just around the corner, in the distant future or in the recent past, you will benefit from a solid, written promotional plan. This session will explore all types of strategies – advertising, publicity, direct mail, on-line marketing, trade shows and special events.
Needs Assessment:
Duration:
Learning Outcomes:
You will learn:
- Dozens of free and very low-cost ways to attract customers to your new recreation center, aquatics center, skatepark, ice rink, nature center or other new facility
- Tips and secrets to get the media to cover your grand opening
- When to begin promoting your facility to maximize results
- Three ways to make sure your promotions work to reach your goals
Session Format: Lecture, small group discussion, audience participation
Target Audience: All
CEU Session: N/A
Proposed Chair:
Speaker: Jodi Rudick
Equipment: VCR/TV, Flip Chart, LCD Projector