Mosaic Marketing - Diversity in Action

How to Attract NEW, DIVERSE Customers to your Programs, Facilities and Events

Your customers are happy; your programs are good; your parks and centers are well maintained. But, are you doing everything you can to attract an ONGOING pool of new clients? What can you do to reach “hard-to-reach” audiences such as ethnic minorities, “too-cool” teens, sedentary adults, or isolated seniors?

 

Needs Assessment:

Duration: 1 to 3 hours

Learning Outcomes:

You will learn:

•     How to speak the marketing language of ethnically diverse audiences
•     Where to go to find new customers who will never read your brochure
•     Ways to incorporate “KidSpeak” and “TeenTalk” into promotional materials
•     The world’s easiest way to quickly increase participation
•     What seniors need to know when making a buying decision

Session Format: Lecture, small group discussion, audience participation

Target Audience: All

CEU Session: Yes

Proposed Chair:

Speaker: Jodi Rudick

Equipment: VCR/TV, Flip Chart, LCD Projector