The World Wide Web Creative Clinic
What does it take to break through the increasingly cluttered World Wide Web? Discover the difference between a site that is informational vs. one that is promotional. Whether your site is first, second, third generation (or beyond) increase your Internet ROI (Return on Investment) with promotional strategies and ideas. This session goes live on-line in search of the fitness and recreation profession's most effective and innovative Web Sites. During the workshop participants will evaluate a variety of sites -- including their own.
Needs Assessment:
Duration: 1 to 3 hours
Learning Outcomes:
You will learn:
- Dozens of ways to make your web site compelling, contagious and sticky
- How to sell ads on your site
- How to use email to increase attendance or participation
- How to write great headlines, copy and articles for your web site (even if you hate to write)
- Tips to attract more traffic to your site
- On-line publicity secrets to promote your site
Session Format: Lecture, small group discussion, audience participation
Target Audience: All
CEU Session: Yes
Proposed Chair:
Speaker: Jodi Rudick
Equipment: VCR/TV, Flip Chart, LCD Projector