Promotional Planner

The trick is to promote your business in a way that creates top-of-mind awareness for your customer by following these five steps. After reviewing these, click here to take you to the 5 minute Presto Plan.

Clarify your promotional objective. Ask yourself what do I want my customer to do once they see, hear or experience my promotion? Do you want them to schedule an appointment, welcome your phone call, call to place an order, come in for a visit, give you a referral? The more specific your objective the greater your chances are for success.

Define your target audience. Don't try to be all things to all people. Successful businesses create cost effective specialized promotions which allow infiltration in narrow market niches.

Implement Solution Driven Marketing You are in business to solve your target customers' problems. You must look outside of your way of thinking and perceive your company, product or service as your customer does. It does not matter what you are selling it only matters what your customers think they are buying. Ask yourself, "What do I do, sell, or offer that will make this person's life more convenient, comfortable, happy, stressless, etc."

Transform your solution into a memorable marketing message that is useful or unique so that your customers will welcome, take notice and ultimately act. Think beyond the typical ad or brochure and choose a promotional tool or product that is permanent, three-dimensional and multisensory. Remember, your promotion will be exponentially more powerful if it can be touched and held, as well as seen and heard. Can you also experiment with the super senses of taste and smell?

Choose a distribution method that will get your promotion in front of your customer. Will this promotion arrive by mail? Messenger? UPS? Will the recipient see this promotion at a trade show or in a store front? Will he or she receive this promotion after meeting with you? Although it seems obvious, a promotion can not work if it is not received.

Meet the Expert!

Jodi L. Rudick, MAS -- Marketing Consultant, Speaker, & Trainer, Motivational Marketing and Publicity Speaker.

Jodi is President of the Park Ink, founded in 1959, and the author of four books related to marketing and publicity. She will help YOU become a marketing success.

Jodi's Speaking Topics

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