What are Promotional Products?

The Promotion Evolution - The Proof is in the Results and the Research

By definition promotional products or specialty advertising are useful items imprinted with an advertiser's name, logo, message or offer. Look around... There's a 90% chance that you have in your possession a pen, calendar, coffee mug, T-shirt or some other promotional item that someone gave you to keep their name in the forefront of your mind.

Promotional products have often been overlooked when businesses develop their marketing campaigns. While some think of them only as gadgets, gizmos, novelties, trinkets or give-aways;    
savvy marketers realize the impact promotions have in reaching a specific target audience. This industry, which includes over 200,000 different products, is one of the most important and respected parts of the integrated marketing communications mix.

Because promotional products are tangible and useful to the recipient, they are kept long after other elements of a campaign may have been forgotten.

A recent study showed that promotional products can enhance a company's good will standing with it's customers as much as 52%. These results include customer loyalty, repeat purchases and a willingness to recommend the company to others.

Direct mail pieces can be dramatically enhanced with 3 dimensional packaging, sound, and jigsaw puzzle pieces all which allow the recipient to interact with the direct mail piece.

Trade show booth effectiveness and excitement is increased with promotional products.

But don't take our word for it! If you're looking for some proof that promotional products work, take a look at these studies...

The Printed Calendar Is Still King 
PPAI studies reveal the strength and effectiveness of time-tested promotional product

Effectiveness Of Promotional Products As An Ad Medium 
Consumers' recall of advertisers and messaging on promotional products.

Why End Buyers Choose Promotional Products And Other Media  

Memorable. Flexible. Effective. End buyers know there’s power in promotional products, which is why they continue to invest their advertising dollars in the only medium that reaches consumers on every level, in every way.

Promotional Products—The Key Ingredient To Integrated Marketing: How Promotional Products, Print And Television Advertising Impact Consumer Perception

Many traditional forms of advertising and promotion are losing ground to newer media.

Business Gift Practices 
What buyers say about the 5W's of this long-standing tradition.

Promotional Products—Impact Exposure And Influence
Measures reach, recall and impression of the advertiser.

Promotional Products And Its Impact On Brand Image 
Astute business people seek methods to enhance brand image.

Build Customer Goodwill With Promotional Products

Promotional products foster customer goodwill (positive attitudes and feelings).

Dimensional Mailings Improved Direct Mail Response Rates 

Packaging of promotional products can evoke curiosity as well as increase direct mail response rates.

Effectiveness Of Promotional Products As Giveaways At Tradeshows: An Attendee’s Perspective

Generate Customer Referrals With Promotional Products 
Generate customer referrals using promotional products.

Improve Direct Mail Response Rates With Promotional Products 
Promotional products, when used in conjunction with a sales letter or as an incentive to respond, can make a significant difference in direct mail response rates.

Improve Response Rates To An Advertising Campaign With Promotional Product Mailings 
Promotional products mailings can dramatically improve response rates for campaigns involving other media,
such as print advertising.

Improve Tradeshow Traffic With Promotional Products 
Recipients recall usefulness and company image.

Increase Tradeshow Booth Traffic With Promotional Products 
Are pre-show mailings with promotional products more effective than mailings without?

Promotional Products Work As Employee Awards And Incentives
Awards and incentive programs can improve performance and motivate employees to increase sales, reduce accidents, boost productivity and provide better customer service.

Promotional Product Incentives Produce Valuable Referrals
Marketers need not rely on their salespeople to elicit new leads for business.

Repeat Business With Promotional Products 
Customers come back more frequently when you use direct mail programs using promotional products.


Meet the Expert!

Jodi L. Rudick, MAS -- Marketing Consultant, Speaker, & Trainer, Motivational Marketing and Publicity Speaker.

Jodi is President of the Park Ink, founded in 1959, and the author of four books related to marketing and publicity. She will help YOU become a marketing success.

Jodi's Speaking Topics

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