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BAM Manual

Your BAM! Manual is your map to an extraordinary place called BENEFITOPIA, where all park and recreation professionals and agencies are highly valued and viewed as an essential community resource.
Captain BAMTASTIC, the world’s greatest BAM Superhero will guide you on your journey. He will share ideas, insights, activities, examples, illustrations and resources to help you build your own Benefits-based culture.
Together you and Captain BAMTASTIC will explore five BAM components:

ATTITUDE
ATMOSPHERE (Physical and Emotional)
THE POWER OF WORDS and the BAM LANGUAGE
MEDIA MIX (advertising, promotion, publicity and the Internet)
ACTION AND OUTCOMES
You will even learn how to conquer the BAM! VILLAINS who try to stand in your way. Break free from the clutches of MR. STUCKEY. Dissolve the stress of BAMFRANTIC. Combat the confusion of BAMBOOZLER. And, most importantly, triumph over the negative force of the BAMINATOR.
$95.00 each

Meet the Expert!

Jodi L. Rudick, MAS -- Marketing Consultant, Speaker, & Trainer, Motivational Marketing and Publicity Speaker.

Jodi is President of the Park Ink, founded in 1959, and the author of four books related to marketing and publicity. She will help YOU become a marketing success.

Jodi's Speaking Topics

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