Promotional Products Keep 'Em Coming Back for More

In two studies performed by researchers at Southern Methodist University, customers who receive promotional products, on average, return sooner and more frequently, and spend more money than customers who receive coupons.

Promotional Products Work As Employee Awards And Incentives

Baylor University randomly surveyed 1,500 people, asking their opinions regarding employee awards and incentives. The study proved that awards and incentive programs can improve performance and motivate employees to increase sales, reduce accidents, boost productivity and give customers better service.

Increase Direct Mail Success

According to a study conducted by Baylor University, direct mail results can be dramatically improved by adding a three dimensional item to the envelope. Check out these results:

Those who received a promotional product in a dimensional package responded at a rate that was 57% higher than those who received the same promotional product in an envelope.

Response rates for the dimensional package recipients were 75% higher than for the group who received only a sales letter.


Dimensional packaging made a significant impact on response rates