Articles

Marketing Tools

Learn how to use the power of the press. Award winning marketer, Jodi Rudick shows you her secrets.

If you're on a tight budget, publicity is the best way to move a message to the masses! It's FREE and very powerful. It's not just for the rich and famous, either. Every business, governmental agency, non-profit organization and human being needs to learn how to harness this power.

Books and Audio

Filled with real-world examples and practical solutions, Jodi's books, manuals and DVDs are written for anyone wishing to boost their marketing know-how and creativity. Books and DVDs can be ordered online from Healthy Learning the leading publisher for books related to parks, recreation, camps and athletic business.  


For those who prefer face-to-face training, author Jodi Rudick is available to present dozens high-energy, interactive marketing and publicity workshops for your staff, organization or conference. View Jodi's workshop titles and detailed descriptions. Ranging from "Make and Take Marketing" to "Awesome Apps and Cool Tech Tools" there's always something new in Jodi's toolkit.

BAM Manual

Your BAM! Manual is your map to an extraordinary place called BENEFITOPIA, where all park and recreation professionals and agencies are highly valued and viewed as an essential community resource.
Captain BAMTASTIC, the world’s greatest BAM Superhero will guide you on your journey. He will share ideas, insights, activities, examples, illustrations and resources to help you build your own Benefits-based culture.
Together you and Captain BAMTASTIC will explore five BAM components:

ATTITUDE
ATMOSPHERE (Physical and Emotional)
THE POWER OF WORDS and the BAM LANGUAGE
MEDIA MIX (advertising, promotion, publicity and the Internet)
ACTION AND OUTCOMES
You will even learn how to conquer the BAM! VILLAINS who try to stand in your way. Break free from the clutches of MR. STUCKEY. Dissolve the stress of BAMFRANTIC. Combat the confusion of BAMBOOZLER. And, most importantly, triumph over the negative force of the BAMINATOR.
$95.00 each

The Power of Positive Linking

How to Network Your Way to Personal and Professional Success 90 minute step by step audio cassette program to turn you into a "Power Schmoozer."
$10.00 each

Think it! Write it! Do it!

Your Marketing Plan and Guidebook to Take You From Where You are to Where You Want to Be. Fourteen easy to follow steps with exercises, questions and hundreds of ideas to build your marketing strategy and your business. 106 pages.
$24.00 each - Order

Cyber Savings!
Purchase all 3 of the above Marketing PowerTools for only $35.00

Publicity Products


    Broadcast the Benefits
    P & R News Releases
    Media Lists

Broadcast the Benefits of Parks and Recreation Audio Cassette Training Program and Manual
I'm an award-winning publicist and writer. You're busy improving your community. Let me help you get your message and products in the headlines and on the news. In this package which includes four audio cassettes and a 130 page manual, I'll share my secrets and techniques with you. I even give you lots of samples and story ideas which you can send to your press contacts as soon as you get your kit. It's so easy to get the publicity you deserve. What are you waiting for?
$95.00

Park and Recreation Benefits News Releases

I've done all the work for you! You'll get three completely different three page feature story press releases, sidebars and cover letters written especially for your park and recreation needs. All you do is fill in your name and mail them. I even include a word processing disk so you can just 'seek and replace,' print and mail.

    Volume One Topics:

            The Benefits of Parks and Recreation
            Crime Prevention is Fun and Games
            Recreation Raises Healthy Kids

Volume Two Topics

        Teen Centers are Safe Haven for Kids
        After School Programs Help Latchkey Kids 3
        Therapeutic Recreation

    Each volume is $149.00 including disc and copyright privilege
    Order Volume 1
    Order Volume 2

The Daily Dose of Benefits

366 Days of Data, Wisdom & Trends to Support Our Need for Parks, Recreation and Leisure. Volume One. Unique, compact size; fully indexed to become your essential reference tool; an inspirational must for writing presentations, brochures, news releases, speeches, and copy. Order one for everyone on your staff! Makes a great gift, award or incentive.
$20.00 each - Order

Articles You Can use

As a writer Jodi is known for her practical, humourous approach to complex topics.  Her articles are available for reprint in your online or print publication.  Contact Jodi for reprint permission OR to find out what it takes to create a custom article for your readers or members.  

 

More Articles...

Meet the Expert!

Jodi L. Rudick, MAS -- Marketing Consultant, Speaker, & Trainer, Motivational Marketing and Publicity Speaker.

Jodi is President of the Park Ink, founded in 1959, and the author of four books related to marketing and publicity. She will help YOU become a marketing success.

Jodi's Speaking Topics

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If you need something new and uniqque to kick-start your outreach marketing, you HAVE to check this out! You need it?  We've got it!

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