Sponsors – How to Get Your Foot in the Door

This seminar will focus on the first and most important steps when looking to secure corporate sponsors and agency partners. Using out-of-the-box ideas, you'll leave how to secure dollars, in-kind contributions, media coverage and other valuable resources. Hear and see examples of how to use e-mail, direct mail, personal visits and phone calls to tell your story to valuable contacts and potential prospects.

Learning Outcomes - You will learn:

  • Match single or multiple sponsors to specific projects and programs to maximize ROI (return on investment.)
  • List and complete the steps necessary to develop a sponsorship campaign and timeline with little or no "seed money" or budget
  • Create an unforgettable sponsorship package that will grab the attention of the most sought-after sponsors.

Session Format: Through small group work and large group sharing participants will create a plan to find, engage and attract sponsors to their programs. They will write an outline of a sponsoship proposal for their specific agency or program.

Meet the Expert!

Jodi L. Rudick, MAS -- Marketing Consultant, Speaker, & Trainer, Motivational Marketing and Publicity Speaker.

Jodi is President of the Park Ink, founded in 1959, and the author of four books related to marketing and publicity. She will help YOU become a marketing success.

Jodi's Speaking Topics

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