Building the Perfect Brand

In this sound-bite savvy society, your logo, slogan and tagline speak volumes about who you are and what you do. How strong is your agency's brand, reputation and image? Is it celebrated for 'creating community', known for its 'endless benefits', or recognized as the 'happiest place in town?' Learn how to use branding tools such as taglines, graphics, color and themes to quickly and permanently improve public perception. Learn why some brands stand the test of time and others fizzle and fade.

Needs Assessment: As park and recreation agencies strive to increase value and relevance in an increasingly competitive marketplace, they must consistently position themselves as 'branded to be the best in class'. Today's young, creative, fast-paced leaders rely on quick sound-bites, consistency and imagery to make choices about where to spend their time and money. Park and recreation agencies can stand out from their competition, boost credibility and update their public perception by creating a branding strategy such as Nike's 'just do it', AT&T's 'Reach Out and Touch Someone' and GE's 'We Bring Good Things to Light.'

Duration: 1.25 to 3 hours

Learning Outcomes - You will learn:

  • Craft a branding message in 10 words or less that tells a persuasive story about your agency's purpose and value
  • Create slogans, graphics, names, fonts and colors that convey the right message for the your programs, events, facilities and agency.
  • Apply and identify characteristics of the world's most powerful brands, slogans and taglines.

Session Format: Lecture combined with hands-on learning, group discussions

Speaker: Jodi Rudick

Meet the Expert!

Jodi L. Rudick, MAS -- Marketing Consultant, Speaker, & Trainer, Motivational Marketing and Publicity Speaker.

Jodi is President of the Park Ink, founded in 1959, and the author of four books related to marketing and publicity. She will help YOU become a marketing success.

Jodi's Speaking Topics

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