Publicizing the Benefits of Your Parks and Recreation Agency

Are you looking for the fastest way to positively influence decision makers, taxpayers, voters and the public at large? Are you tired of seeing and hearing only “bad news” on television, radio, newspapers and magazines. Do you think “publicity” is a dirty word, yet you know your agency has good news and wonderful stories that could and should be shared with the world? This workshop will give you valuable tips to put your agency on the front pages and on local, regional or even national news and talk show.

Needs Assessment: Many park and recreation agencies have been victims of negative publicity. A new journalistic trend called “Solutions Journalism” has opened up avenues for those park and recreation organizations who understand how to “Broadcast the Benefits” of their programs, services and activities. Every agency, no matter what size, must learn how to use the power of the media to meet their goals and improve public perception.

Duration: 1.25 to 3.25 hours

Learning Outcomes:

You will learn:

  •     Ways to build solid relationships with local and national journalists, editors and program directors
  •     How to write and format news releases that get printed and aired, not lost or thrown away
  •     How to compile a media list to meet specific agency needs
  •     The best ways to communicate with press contacts - mail, fax or e mail
  •     Ways to get the press to call you for “good news and feature stories.”

Session Format: Lecture, small group discussion, audience participation

Target Audience: All

CEU Session: Yes

Proposed Chair: Lori Jones

Speaker: Jodi Rudick

Equipment: VCR/TV, Flip Chart, LCD Projector

Meet the Expert!

Jodi L. Rudick, MAS -- Marketing Consultant, Speaker, & Trainer, Motivational Marketing and Publicity Speaker.

Jodi is President of the Park Ink, founded in 1959, and the author of four books related to marketing and publicity. She will help YOU become a marketing success.

Jodi's Speaking Topics

Great Promotional Ideas!

Let our expert staff with decades of experience help you pick the promotional products that will make your next big campaign a WIN!

Advice is easy to come by...  GOOD ADVICE is rare! We provide GOOD ADVICE -- for free!

When you call, ask for a FREE consultation -- no strings attached!

Thousands of Products

Search our online catalog of thousands of promotional products.

If you need something new and uniqque to kick-start your outreach marketing, you HAVE to check this out! You need it?  We've got it!

See Our Catalog