The World Wide Web Creative Clinic

What does it take to break through the increasingly cluttered World Wide Web? Discover the difference between a site that is informational vs. one that is promotional. Whether your site is first, second, third generation (or beyond) increase your Internet ROI (Return on Investment) with promotional strategies and ideas. This session goes live on-line in search of the fitness and recreation profession's most effective and innovative Web Sites. During the workshop participants will evaluate a variety of sites -- including their own.

Needs Assessment:

Duration: 1 to 3 hours

Learning Outcomes:

You will learn:

  •     Dozens of ways to make your web site compelling, contagious and sticky
  •     How to sell ads on your site
  •     How to use email to increase attendance or participation
  •     How to write great headlines, copy and articles for your web site (even if you hate to write)
  •     Tips to attract more traffic to your site
  •     On-line publicity secrets to promote your site

Session Format: Lecture, small group discussion, audience participation

Target Audience: All

CEU Session: Yes

Proposed Chair:

Speaker: Jodi Rudick

Equipment: VCR/TV, Flip Chart, LCD Projector

Meet the Expert!

Jodi L. Rudick, MAS -- Marketing Consultant, Speaker, & Trainer, Motivational Marketing and Publicity Speaker.

Jodi is President of the Park Ink, founded in 1959, and the author of four books related to marketing and publicity. She will help YOU become a marketing success.

Jodi's Speaking Topics

Great Promotional Ideas!

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